E-commerce websites are found everywhere in today’s web and remain one of the top ways to enhance consumer interaction. This great feature doesn’t come without problems. Despite the ease of online shopping, e-commerce cart abandonment rates hover around 95-96%. Sometimes customers simply change their minds (we can’t really do anything about that), but more often than not customers are led around in circles by poorly-designed e-commerce websites that confuse and frustrate them.
So what distinguishes a great ecommerce web design from the ones that leave the customer unwilling to buy? We’re sure you’ve experienced a poorly-designed ecommerce website. Just when you think you’re ready to buy, the cart clears spontaneously, or the checkout button doesn’t work. The products lack descriptions and the prices change when you try to buy. Regardless of the industry, when you experience frustrations such as these, you immediately stop buying and find another source of product.